About Sluban
Sluban is a global construction-brick brand known for themed, story-driven building sets. Produced by Century Youyi Toys Co., Ltd. in Chenghai, Shantou (Guangdong, China), Sluban creates immersive kits for builders — especially children around ages 6–12 — while remaining popular with collectors and adult fans.
Who is Sluban?
Sluban is a manufacturer of story building blocks that deliver themed, immersive play experiences. By combining research and development, production, sales and service — and expanding its international layout — the brand has grown into a global name for detailed brick models. Fans and retail partners in more than 50 countries know Sluban for broad theme coverage and compatibility with major brick systems. Sluban was shortlisted for the 2025 Guangdong Provincial Key Trademark Protection List, recognising its IP protection and market reputation.
Brand history
Starting from the heart, inheriting the spirit of Sluban — realizing possibilities with building blocks as a carrier.
- 2004Brand created; the first logo is born; the first series of new products is officially launched. New products are exhibited at the Guangzhou and Shanghai Toy Fairs.
- 2005Agent channels signed in 20+ provinces; sales break the one-million-box record.
- 2011Self-developed brick systems expand; silver and bronze awards at the China Toy Association Toy Star Competition.
- 2013The best-selling “aircraft carrier–Liaoning” set reaches record sales for domestic building blocks on Taobao.
- 2018IP authorisations including Pacific Rim 2 and Iron Predator; brand upgrade with a new logo.
- 2022A new chapter of international growth — continuing to guide the brand’s future worldwide.
Original Sluban minifigures
From the first generation to the third, Sluban has refined its original minifigure design for a more rounded, vivid and flexible figure. Third-generation figures feature heads that rotate 360° with about 15° tilt, fully rotating arms, flexible wrists with a secure-dot design, and legs that swing about 180° for stable posing — supported by rich scene props. Design details are protected by copyright and patent certifications.
Philosophy & materials
In developing story building blocks, Sluban emphasises shared play and STEAM-inspired learning — using narrative themes and characters to create more engaging educational experiences for children worldwide. Sets use internationally certified ABS wear-resistant materials intended for a safer, durable and healthier play experience.
Themes & sets
The catalogue spans Army, Aviation, Town, Girl’s Dream, Police, Fire, Cars, Ships, Space, Mecha & Robot, Flowers and more. Each set typically includes assembly instructions plus age and piece guidance. Sluban bricks are designed to work with other major brick brands, so you can freely combine sets and grow a collection. Availability varies by retail partner.
This site is an independent information service about the Sluban brand. The site is not the manufacturer or a direct seller – it presents Sluban products and directs visitors to retail partners.